Japanese tea market context

  • In Europe, and particularly in France, interest in Japanese tea is growing rapidly
  • The global matcha market is growing at a rate of 9 to 10% per year (CAGR), driven by the wellness trend and creativity in the restaurant industry.
  • Demand is already outstripping supply: access to high-quality matcha is becoming a major challenge.
Global Matcha Market (2025–2035) CAGR: 8.9%

Work with us

Thanks to our direct network with producers in Japan, we guarantee a reliable supply and selections tailored to the French market.
Now is the right time to differentiate your offering with a unique and fast-growing product.

  • 1. Personalized advice

    We analyze your menu and suggest the most suitable teas:

    • For pastry shops: matcha and hojicha powder
    • For restaurants: food and tea pairings
    • For cafés: convenient, high-quality tea bags
  • 2. Development of new recipes

    Using concrete examples from Japan and France, we help you create original recipes that appeal to your customers.
    Examples: MATCHA tiramisu, SENCHA cocktail, HOJICHA ice cream.

  • 3. Comprehensive support

    • Training for your team (preparation, sales pitch)
    • Visual aids and promotional materials
    • Flexibility: from small test orders to larger volumes

Examples of applications by sector

Cafés & Tea rooms

Matcha latte: a trendy, visually appealing, and delicious drink.
Simple matcha pastries: cakes, financiers, cookies.
Sencha tea bags: a practical and high-quality solution, ideal for quick service.

Examples of applications by sector

Fine dining restaurants

Tea and food pairings as an elegant alternative to wine, particularly for guests who do not consume alcohol.

Examples:

  • Sencha × delicate fish
    (e.g., roasted sea bass, sea bream carpaccio)
  • Hojicha × aged cheeses
    (e.g., 18-month Comté, Tomme de Savoie, creamy Brie)
  • Matcha × refined dessert
    (e.g., dark chocolate entremets, tiramisu, yuzu mousse)

Examples of applications by sector

Bars & Mixology

  • Original Japanese tea cocktails: refreshing and visually appealing.
  • Mocktails: non-alcoholic alternatives, booming among younger generations.
  • Advanced mixology: tea-infused spirits, using matcha for innovative foams or textures.

Our products & samples

  • Matcha (ceremonial, premium, professional)
  • Sencha (fukamushi, kabusecha, tea bags)
  • Hojicha (leaves & powder)
  • Convenient tea bags
    We offer small-format samples (20–30 g).
    The full professional catalog is available upon request.